I am CONFIDENT precision medicine can cure and prevent cancer!
Rome Madison is the go-to speaker and sales consultant for the life science industry and medical sales companies to accelerate revenue growth and retain valuable talent.
Rome inspires confidence for people in life science organizations to take massive action to reach their goals to drive provider adoption and ultimately more patient access to life saving care!
Rome Madison has led life science organizations to increase patient access to NGS testing and new therapies for over two decades. He has embraced the uncertainty, and navigated the chaotic diagnostics road to reimbursement and guideline recommendations.
Genetics for Healthcare is a platform dedicated to raising awareness about Precision Medicine by exploring a wide range of topics, all presented in an accessible and patient-centered way.
Genetics for Healthcare’s mission is to:
- Remove obstacles to biomarker testing so cancer patients get the right treatment at the right time.
- Advocate for leveraging genetics and genomics to eliminate healthcare disparities.
- Empower people for early detection and cancer prevention through genetic testing.
We bring the patient’s voice to the heart of precision medicine in the following ways…
Keynote Presentation
Putting Patients First:
3 Phases of Truth for the Promise of Precision Medicine
The precision medicine revolution was built on a promise: treatments tailored not to a disease, but to a person. Yet despite two decades of extraordinary breakthroughs, far too few patients actually benefit from them. Why?
This keynote uncovers a real story of how putting patients first has been the one true strategy that has ever delivered on the promise of precision medicine. Blending sharp industry insight with candid storytelling, Rome shares a provocative, inspiring, and unexpectedly human journey through the three seismic shifts that have defined our industry’s past and will determine its future.
This speech is perfect for:
- National Sales Meetings
- Healthcare Conferences
- An Opening or Closing Conference Keynote
The audience will leave with:
- Conviction to help more people live healthier lives
- A deeper sense of purpose for the work they do
- Feelings of gratitude to be part of the life science industry
Sales Enablement Programs
Coaching Programs
Business Strategy
Genomic Selling Solutions helps clients identify the causative factors that prompt customers to buy their products and services. Understanding what customers are trying to do with your products, and problems they need to solve will increase chances of winning in the market.
We help early to mid-stage life science companies develop business strategies that nails the job their customers need to get done. Our strategy consulting also helps create emerging strategies and establish thought leadership to expand market share in your product categories. Rome earned a Specialty of Business Strategy from Harvard Business School Online and has driven strategy for leading brands in the life science space.
Genetics for Healthcare is accelerating patient access to precision medicine through direct to consumer education on genetics and genomics and their implications for our healthcare. We help people learn the language and build the confidence to become more effective advocates for a precision medicine approach to healthcare.
From his experience launching early cancer diagnostics products, to standing tableside at his father’s colon surgery, and ultimately executive leadership at industry leading genetic testing companies, Rome has unreasonable confidence that cancer and other chronic genetic diseases can be cured and prevented through precision medicine.